• HOME
  • WHAT WE DO
  • OUR WORK
  • WHY BERGER SPORTS?
  • WHY SPORTS MARKETING?
  • TESTIMONIALS
  • CONTACT
  • More
    • HOME
    • WHAT WE DO
    • OUR WORK
    • WHY BERGER SPORTS?
    • WHY SPORTS MARKETING?
    • TESTIMONIALS
    • CONTACT
  • HOME
  • WHAT WE DO
  • OUR WORK
  • WHY BERGER SPORTS?
  • WHY SPORTS MARKETING?
  • TESTIMONIALS
  • CONTACT

RELATIONSHIPS. RELIABILITY. RESULTS.

RELATIONSHIPS. RELIABILITY. RESULTS.RELATIONSHIPS. RELIABILITY. RESULTS.RELATIONSHIPS. RELIABILITY. RESULTS.

Your bottom line is our scoreboard.

Schedule a Consultation

RELATIONSHIPS. RELIABILITY. RESULTS.

RELATIONSHIPS. RELIABILITY. RESULTS.RELATIONSHIPS. RELIABILITY. RESULTS.RELATIONSHIPS. RELIABILITY. RESULTS.

Your bottom line is our scoreboard.

Schedule a Consultation

WHAT WE DO

When designed, developed and executed correctly, a sports marketing strategy can deliver outstanding results. Sports partnerships can elevate your company's brand equity, secure and build client relationships, stimulate your sales culture, drive social media engagement, and most importantly – increase profits.


On the other hand, entering the sports landscape without careful calculation, defined goals, and expertise can be a waste of time and money.


Having worked on the sports property side for 15 years, we've seen both sides of the equation. When Berger Sports Marketing was founded in 2010, Mike Berger’s goal was to help clients achieve greater results from their sports partnerships. Experience told him that careful customization, unwavering negotiations, and flawless execution were the keys to an increased ROI.


What have the results been? Visit our work and testimonials and see for yourself.

OUR CLIENTS INCLUDE:

WHY BERGER SPORTS?

A sports-marketing "lifer," Mike Berger has been in the business since 1994. He has represented properties like The Orlando Magic, Tennessee Titans, Baltimore Ravens Radio Network, Baltimore Orioles, and Maryland Terrapins. Along the way, Mike has worked on sports campaigns for companies large and small; always over-delivering and exceeding expectations.


Mike likes to say, "Relationships are the key. That's true down the road, but you won't have relationships without results. I always want to be known for results."


Today, clients will tell you that the results remain BSM’s focus; always searching for maximum value and return from each partnership. 

What Differentiates BSM

  • 25 years of experience and exposure to thousands of partnerships across the sports landscape. 
  • Pricing and sponsorship intelligence across the country to help ensure you are cutting waste and maximizing your spend. 
  • We strive to gain a deep understanding of client objectives, combining a collaborative approach with flawless execution to achieve sponsor ROI.
  • Each engagement is completely customized to reflect specific goals and designed around client resources. 
  • Expertly-planned, memorable hospitality experiences that clients will cherish.
  • BSM’s unique partnership model puts us firmly and solely on the client side. 
  • BSM proudly partners with a wide range of clients including Delta Dental of Massachusetts, Delta Dental of Washington, and Delta Dental of Wisconsin. We know the insurance market!

WHY SPORTS MARKETING?

Brand Alignment with Health and Fitness

Brand Alignment with Health and Fitness

Brand Alignment with Health and Fitness

  Associating your brand with a healthy and active lifestyle can resonate positively with consumers, particularly among products and services related to wellness.

Captive and Diverse Audience

Brand Alignment with Health and Fitness

Brand Alignment with Health and Fitness

  In today’s media landscape, most content is consumed on the user’s time and scheduled with skippable ads. Sports are still largely consumed LIVE, allowing your message (and brand) to be embedded into the experience. Sports marketing campaigns reach a diverse audience, including consumers, C-level decision makers, employees and other stakeholders – adding credibility to your brand.

Improve Sales, Retention and Relationships with Hospitality

Brand Alignment with Health and Fitness

Improve Sales, Retention and Relationships with Hospitality

Go beyond giving out tickets. Leverage excitement and VIP access to entertain, incentivize and reward your most important clients, prospects, employees, or recruits. 

Passionate Fan Engagement

Passionate Fan Engagement

Improve Sales, Retention and Relationships with Hospitality

Sports evoke strong emotions and passion among fans, creating a powerful platform for marketers to engage with consumers and connect to the brand on a deep level.

Social Media Impact

Passionate Fan Engagement

National/Global Reach

With billions of social media users globally, sports generate a massive amount of activity. Marketers are leveraging this buzz in numerous ways, engaging with fans across all platforms to amplify their brands.

National/Global Reach

Passionate Fan Engagement

National/Global Reach

Sports are relevant in nearly every market in the world. No matter where your customers live, they are exposed to and impacted by sports.

TESTIMONIALS

    Copyright © 2026 Berger Sports Marketing - All Rights Reserved.

    This website uses cookies.

    We use cookies to analyze website traffic and optimize your website experience. By accepting our use of cookies, your data will be aggregated with all other user data.

    Accept